The Problem

Many community platforms feel cluttered, overwhelming, or too feature-heavy, causing users to lose interest quickly. They often lack a clear entry point or fail to create a sense of belonging. I wanted to design a concept that solves these issues—an app that feels intuitive, friendly, and purpose-driven from the moment a user lands on it.

The Goal

• Create a friendly, modern hero section that clearly introduces the platform’s purpose.

• Develop a layout that highlights community, connection, and shared interests.

• Practise scalable UI patterns that could expand into a full app experience.

• Explore a soft, clean visual identity that supports communication and collaboration.

• Strengthen my product thinking around community-led digital experiences.

My Approach

I started by defining the core message of the platform: bringing people together through shared interests.
From there, I focused on clarity, white space, and a calm visual tone to encourage trust and approachability.

Key design decisions included:

• A simple and uplifting hero message to set the tone.

• Soft, rounded components to make the interface feel welcoming.

• Clean typography and balanced spacing for easy reading.

• Visual elements that highlight user groups, activities, and shared spaces.

• A layout designed to scale into full app pages such as groups, events, chat, and profiles.

The Solution

The final design features:

• A clear hero section introducing Loopin as a space to connect and participate.

• Soft colours and modern UI elements to support a calm, community-first experience.

• Strong visual hierarchy guiding users from introduction to action.

• Expandable components that hint at future features (groups, events, activities).

• A structure that supports both new users and returning members.

The result is a clean, intuitive foundation for a community platform that feels modern and accessible.

Outcome

This concept helped me develop my skills in app layout design, digital communities, and UX flow planning. Loopin now serves as a strong portfolio piece demonstrating my ability to design friendly, user-centred interfaces for community and social platforms.