The problem:

The previous website lacked structure, was difficult to navigate, and didn’t reflect the barbershop’s brand identity. Users often struggled to find the booking page, and mobile responsiveness was inconsistent, resulting in lost opportunities.

The solution:

I redesigned the website to bring clarity, style, and function together through:

• A clean homepage showcasing the shop’s vibe, cuts, and culture

• A bold, minimal booking flow that reduces friction

• Mobile-first design for seamless use on any device

• A professional structure with clear navigation and call-to-actions

Design Approach/ Key Features:

• The site uses a bold yet neutral palette that gives it a modern, masculine feel without being too harsh. Fonts were chosen for clarity and style, with strong hierarchy to guide users through each page. Icons and spacing were used to reduce cognitive load while keeping the aesthetic polished.

• The design adapts fluidly across devices, making sure the mobile experience is just as sharp as the desktop.

Key Features

• Streamlined Booking – Easy appointment booking integrated directly into the homepage.

• Visual-first Layout – High-quality imagery of cuts and the barbershop space builds trust and appeal.

• Google Maps Integration – Helping local clients find the shop quickly and easily.

• Call-to-Action Focused – Clear buttons guide users to book, explore, or get in touch.

Summary:

The new In The Vault Cuts website offers a professional online presence that matches the barbershop’s high standards. With an improved user journey and sharp visual branding, bookings have become easier to manage—and clients can now experience the same quality online as they do in the chair.