The Problem:

Before the redesign, DeeLuxeLash lacked a dedicated online platform. Bookings were handled manually through social media, and there was no structured space to highlight services, prices, or customer care. The business needed a digital home that communicated professionalism and luxury from the first click.

The Solution:

I designed a minimal and modern website that features:

• A polished homepage to introduce the brand and its offerings

• A clear service menu with pricing, descriptions, and booking links

• Contact and policy pages to answer FAQs and build trust

Design Approach/ Key Features:

One of the main challenges is achieving a seamless blend between the spiral’s organic curves and the digital medium’s precision. The artwork must avoid appearing too mechanical or artificial, instead highlighting the natural, fluid qualities of the spiral.

Another challenge is ensuring the coral color remains vivid and harmonious with the background gradient, avoiding any visual clash or loss of contrast. Maintaining visual interest without overcrowding the composition is also essential.

Key Features

• Service-First Layout – Focus on the most important actions: browse services and book instantly.

• Promotional Banner – Highlighting limited-time offers with clarity and style.

• Visuals & Aesthetic – Consistent imagery and typography for a high-end salon feel.

• Mobile Ready – Fully responsive experience to capture bookings on the go.

Summary:

DeeLuxeLash now has a professional and elegant online presence that matches the quality of its services. With the new website, the brand can drive direct bookings, promote offers, and grow its customer base with ease—all while making a beautiful first impression.