The Problem

I wanted to challenge myself to create a hero section that feels product-driven, confident, and visually structured. Many concept hero sections can look flat or generic, lacking emphasis on the core value and failing to guide the user’s attention. This project allowed me to practise building a layout that solves those issues through thoughtful UI decisions.

The Goal

• Strengthen my ability to design product-centric hero sections.

• Practise building a strong visual hierarchy through clear typography.

• Create a layout suitable for SaaS, digital products, or modern services.

• Balance informative content with clean, premium aesthetics.

• Ensure scalability for both desktop and mobile.

My Approach

I started by defining the key message Modo would highlight and built the layout around clarity and simplicity. I experimented with large, structured headings, clean subtext, and a CTA that stands out through contrast rather than decoration. Visual accents were kept subtle, focusing instead on spacing, alignment, and rhythm.

The process involved sketching different compositions, adjusting the typographic scale, and refining the structure until the layout felt both modern and effortless.

The Solution

The final hero section includes:

• A bold, clean headline that sets an instant tone.

• Minimal supporting text to explain the purpose without clutter.

• A clear call-to-action designed with strong contrast.

• A balanced layout built around spacing, alignment, and simplicity.

• Subtle graphic elements that add polish without overwhelming the UI.

The result is a modern, flexible hero section that could easily be adapted for a real product or startup.

Outcome

This project helped me improve my ability to create structured, product-focused hero layouts with a premium aesthetic. It strengthened my skills in hierarchy, layout design, CTA placement, and building clean, modern visual systems.