UI / UX Design
Trackforge - Coach Website
I designed Loopin, a social community platform built to help users connect through shared interests and meaningful conversations. The design focuses on accessibility, seamless interactions, and community-driven features that encourage engagement and connection.
Year :
2025
Industry :
Fitness
Client :
Project Duration :
1 week
Problem :
Many athlete training platforms lack strong visual storytelling and fail to inspire users to take action. TrackForge needed a landing page that communicated motivation, performance, and community spirit in a bold and dynamic way.
Goal / Success Metrics
Build a high-impact visual identity that resonates with athletes.
Present the platform’s core values – training, tracking, and challenges – in a clear way.
Drive user engagement with motivating copy and strong CTAs.
Position TrackForge as a brand that champions ambition and progress.
Primary Goals
Motivational Hero Section: Bold typography (“One Journey to Become #1”) paired with athlete imagery to inspire action.
Workout Tracking: Clear visual example of real-time performance stats (e.g., reps completed).
Personalisation: Options to select different sports and tailor workouts.
Community & Mission: Messaging block highlighting the brand’s mission and values.
Target User Persona
Name: Alex, 23
Profile: A competitive athlete who thrives on challenges and wants to improve performance.
Pain Points: Finds generic training apps uninspiring and disconnected from real progress.
Needs: A platform that delivers personalised training, live tracking, and community motivation.
Summary
The final design creates a bold, high-energy landing page that speaks directly to athletes. With motivational copy, sharp visuals, and clear CTAs, TrackForge positions itself as a platform that empowers users to reach their peak.
Need a similar web app?
More Projects
UI / UX Design
Trackforge - Coach Website
I designed Loopin, a social community platform built to help users connect through shared interests and meaningful conversations. The design focuses on accessibility, seamless interactions, and community-driven features that encourage engagement and connection.
Year :
2025
Industry :
Fitness
Client :
Project Duration :
1 week
Problem :
Many athlete training platforms lack strong visual storytelling and fail to inspire users to take action. TrackForge needed a landing page that communicated motivation, performance, and community spirit in a bold and dynamic way.
Goal / Success Metrics
Build a high-impact visual identity that resonates with athletes.
Present the platform’s core values – training, tracking, and challenges – in a clear way.
Drive user engagement with motivating copy and strong CTAs.
Position TrackForge as a brand that champions ambition and progress.
Primary Goals
Motivational Hero Section: Bold typography (“One Journey to Become #1”) paired with athlete imagery to inspire action.
Workout Tracking: Clear visual example of real-time performance stats (e.g., reps completed).
Personalisation: Options to select different sports and tailor workouts.
Community & Mission: Messaging block highlighting the brand’s mission and values.
Target User Persona
Name: Alex, 23
Profile: A competitive athlete who thrives on challenges and wants to improve performance.
Pain Points: Finds generic training apps uninspiring and disconnected from real progress.
Needs: A platform that delivers personalised training, live tracking, and community motivation.
Summary
The final design creates a bold, high-energy landing page that speaks directly to athletes. With motivational copy, sharp visuals, and clear CTAs, TrackForge positions itself as a platform that empowers users to reach their peak.
Need a similar web app?
More Projects
UI / UX Design
Trackforge - Coach Website
I designed Loopin, a social community platform built to help users connect through shared interests and meaningful conversations. The design focuses on accessibility, seamless interactions, and community-driven features that encourage engagement and connection.
Year :
2025
Industry :
Fitness
Client :
Project Duration :
1 week
Problem :
Many athlete training platforms lack strong visual storytelling and fail to inspire users to take action. TrackForge needed a landing page that communicated motivation, performance, and community spirit in a bold and dynamic way.
Goal / Success Metrics
Build a high-impact visual identity that resonates with athletes.
Present the platform’s core values – training, tracking, and challenges – in a clear way.
Drive user engagement with motivating copy and strong CTAs.
Position TrackForge as a brand that champions ambition and progress.
Primary Goals
Motivational Hero Section: Bold typography (“One Journey to Become #1”) paired with athlete imagery to inspire action.
Workout Tracking: Clear visual example of real-time performance stats (e.g., reps completed).
Personalisation: Options to select different sports and tailor workouts.
Community & Mission: Messaging block highlighting the brand’s mission and values.
Target User Persona
Name: Alex, 23
Profile: A competitive athlete who thrives on challenges and wants to improve performance.
Pain Points: Finds generic training apps uninspiring and disconnected from real progress.
Needs: A platform that delivers personalised training, live tracking, and community motivation.
Summary
The final design creates a bold, high-energy landing page that speaks directly to athletes. With motivational copy, sharp visuals, and clear CTAs, TrackForge positions itself as a platform that empowers users to reach their peak.
Need a similar web app?