OVERVIEW
Spectra is a personal concept project created to refine my UI design skills and explore modern hero-section layouts. The aim was to design a clean, bold, and visually engaging hero that demonstrates strong hierarchy, balanced spacing, and a premium aesthetic suitable for a digital-first brand.
Year:
2025
Project Type
/
DISCOVERY & STRATEGY
I wanted to challenge myself to create a hero section that feels modern, structured, and instantly impactful. Many beginner hero designs suffer from cluttered layouts, weak hierarchy, and generic visuals. This project allowed me to practice solving those problems through thoughtful UI decisions.
The Goal:
Strengthen my ability to design visually strong hero sections.
Focus on typography, spacing, and layout hierarchy.
Build a clean, minimal aesthetic with premium appeal.
Practice creating CTAs that stand out without overpowering the design.
Ensure the design works smoothly across desktop and mobile.
My Approach:
I started by defining a simple message and structuring the layout around it. I explored different typographic scales, spacing systems, and layout compositions to create a clear flow for the user. I experimented with subtle gradients and soft geometric shapes to bring depth without crowding the interface.
The design process involved iterating through several wireframes, refining hierarchy, and ensuring that every element had a purpose and visual balance.
DESIGN DIRECTION
THE RESULT







