OVERVIEW
Growly is a conceptual mobile app designed to connect creators through shared content, inspiration, and community. The focus was on creating a clean, social-first experience that feels intuitive, engaging, and easy to navigate.
Year:
2025
Project Type
/
DISCOVERY & STRATEGY
Creator platforms often feel cluttered and overwhelming, especially for new users. The challenge was to design a streamlined onboarding and discovery experience while keeping the interface flexible for content creation and interaction.
Approach:
The app uses a dark-mode interface with strong contrast and rounded components to guide attention. Clear navigation patterns, card-based layouts, and familiar social interactions were used to reduce cognitive load. Onboarding and sign-in flows were kept minimal to help users get started quickly.
Outcome:
The final concept demonstrates a modern, approachable social experience built around usability and clarity. It highlights thoughtful interaction design, consistent UI patterns, and a user-centred approach to creator-focused platforms.
Key focus areas:
Mobile UX design
Onboarding flows
Community-driven UI
Interaction design
DESIGN DIRECTION
THE RESULT





