While headspace is well-regarded, the app's layout can feel busy and overwhelming, especially for new users. Navigation to core features like sleep, meditation, and progress tracking required more intuitive flows.

The Goal/ Success Metrics:

• Simplify user journeys to increase engagement with meditation sessions.

• Enhance personalisation with a more prominent user dashboard.

• Improve discoverability of core content like Sleep, Meditation, and Podcasts.

• Maintain brand familiarity while refreshing the UI with modern design principles.

Primary Goals:

• Clear Navigation: A simplified bottom navigation bar separating Today, Explore, and Profile sections.

• Personalised Dashboard: A redesigned profile page showing progress, goals, and a welcoming interface.

• Content Discovery: Visual cards and bold categories for Sleep, Meditate, Move, and Music for quick access.

• Engagement: Friendly illustrations and modular cards to make the experience feel approachable.

Targeted User Persona:

• Name: Sam, 29

• Profile: A young professional looking to reduce stress and improve sleep through guided meditation.

• Pain Points: Feels lost in too many options and struggles to track personal progress.

• Needs: A clear, welcoming app that guides them daily with personalised recommendations.